New Bikeshare Programs Launch in Cumberland and Town Center

 

The Cumberland and Town Center Community Improvement Districts (CIDs) are excited to announce new bikeshare programs in partnership with Tandem Mobility. The CIDs’ previous bikeshare provider shuttered operations in May (see earlier releases from Cumberland and Town Center). The relaunch with Tandem Mobility will serve as a one-year pilot program while the CIDs explore a regional bikeshare program with additional community partners.

“With the CIDs’ investments in our urban trail network, the region has evolved into a hub of greenway and regional trail connections that attracts walkers, joggers, cyclists, and outdoor enthusiasts.” said Kim Menefee. “Our bikeshares help make our communities more attractive, more accessible, and more connected. Whether you are heading to a Braves’ game or taking a beautiful ride in Town Center, our bikeshares connect you to the best of what Cobb County has to offer. “

“Our vision of a regional system would take these programs to the next level,” said Tracy Rathbone Styf, executive director of the Town Center CID. “This collaboration between the Cumberland and Town Center CIDs sets the stage for a more connected Cobb County in the future. Through our membership numbers, we’ve seen that thousands of users want to ride and ride further, and now they can. We could not be more thrilled to launch our new system and offer this amenity once again.”

Tandem Mobility offers technology that improves the user experience for renters. Bikeshare members can rent and return a bike from either program’s stations. The previous system allowed riders to rent and return bikes to only one program’s stations. Now, riders can use the programs interchangeably, with access to 80 bikes at 12 stations. Users of the new program will be able to ride for free for the first hour. After that, it will be $3 per hour with a $24 per day maximum.

The Cumberland and Town Center CIDs took a creative approach for the ribbon cutting of the new program. The relaunch took place as a YouTube premier showing both CIDs’ executive directors celebrating the long-awaited return of the program.

The Town Center Community Alliance (Alliance), the Town Center CID’s nonprofit partner, will manage the Town Center Bikeshare Program. The Alliance leverages the work of the CIDs, Cobb County, and other partners who have invested in a regional trail network to engage community members.

The Cumberland and Town Center CIDs look forward to releasing more announcements in the future regarding Cobb’s bikeshare programs. To find out more about station locations, visit Cumberland (https://www.tandem-mobility.com/cumberland) and Town Center’s bikeshare page (https://www.tandem-mobility.com/town-center). To rent a bike, download the Movatic app on your smartphone and follow the registration guide.

About Cumberland CID
The Cumberland Community Improvement District (CID), Georgia’s first CID, is a premier model public-private partnership in the country. Over 190 Commercial property owners pay an additional property tax and the CID leverages these funds to advance key projects for increased access, connectivity, and character throughout the Cumberland area. Each year, the CID creates more value for investors by initiating and leading the enhancements that make Cumberland a more attractive place to operate a business, to work, and to live. Cumberland is home to Fortune 500 companies like The Home Depot, HD Supply, Comcast, Genuine Parts Company and more.

About Town Center CID
Founded in 1997, the Town CID is dedicated to the betterment of the Town Center area through transportation infrastructure, safety improvements, beautification and other projects that enhance property value by increasing interest and investment in the community. The Town Center CID utilizes funds from voluntary commercial real estate taxes to implement its projects. For more information, please visit www.towncentercid.com.

About the Town Center Community Alliance
Established by the Town Center CID in 2015, the Town Center Community Alliance is a 501(c)3 nonprofit dedicated to shaping the future of Town Center by supporting and funding beautification, greenspace and other quality of life initiatives that help foster a sense of place within the district. The Alliance’s vision is a vibrant, creative Town Center community with enhanced public places, preserved green spaces and collaborative economic development.

About Tandem Mobility
Tandem Mobility was born out of a desire to help develop and manage complete mobility solutions with their community partners. They focus on aligning people, tech, and data around their partners’ community’s goals–not the other way around. By partnering with premium providers in the industry, they are able to deliver a turnkey solution that allows their partners to focus on improving mobility programming while they seamlessly execute on the details.

Paces Mill/Palisades Unit Project Moves Forward with Approval from NPS

 

(CUMBERLAND)- The Cumberland Community Improvement District (CID) has reached a key milestone in their plans to help rehabilitate the Paces Mill/Palisades Unit of the Chattahoochee River National Recreation Area (CRNRA) by receiving project approval from the National Park Service. The Paces Mill/Palisades Unit project represents a collaborative effort of the National Park Service/CRNRA and the Cumberland CID. Built in the 1970s, the park unit is a popular destination for people participating in recreational boating, fishing, picnicking, jogging, biking and walking activities. The facility is currently the trailhead for the Bob Callan Trail.

The total $11 million renovation will feature the following at the Paces Mill/Palisades Unit:

• A more national park-like visitor experience that realigns the entrance road and repositions the central open meadow and the main parking area.
• Improved vehicular circulation at both boat ramps allowing cars and trucks with boat trailers to circulate more easily.
• Increased river access with new river-viewing platforms and a wide set of river steps.
• An enhanced and expanded picnic area.
• Upgrades to the existing trail system to minimize conflicts with vehicular traffic inside the park.
• A series of bioswales to filter stormwater runoff before it enters the river.
• A new, expanded visitor contact station.

“We are proud to have 840 acres of national park land within the Cumberland CID boundary,” said Kim Menefee, Executive Director for the Cumberland CID. “The CRNRA is the lifeblood of the community, connecting us to our natural environment, our culture, and our way of life. This unique partnership with the National Park Service further positions the Cumberland community as a diverse place to live, work, and visit.”

“The Paces Mill/Palisades Unit renovation will enhance and improve the visitor experience, and we appreciate Cumberland CID being our partner to make it possible,” said Ann Honious, Acting Superintendent of the Chattahoochee River National Recreation Area. “The Paces Mill/Palisades Unit hosts over 250,000 visitors a year connecting to 38 miles of multi-use trails and these renovations will enhance the unit as an entry point for visitors to enjoy the entire park.”

The next phase of the Paces Mill/Palisades Unit project is to select a design consultant and develop design plans by the end of the year.

About Cumberland CID

The Cumberland Community Improvement District (CID), Georgia’s first CID, is a premier model public-private partnership in the country. Over 190 Commercial property owners pay an additional property tax and the CID leverages these funds to advance key projects for increased access, connectivity, and character throughout the Cumberland area. Each year, the CID creates more value for investors by initiating and leading the enhancements that make Cumberland a more attractive place to operate a business, to work, and to live. Cumberland is home to Fortune 500 companies like The Home Depot, HD Supply, Comcast, Genuine Parts Company, and more.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Schematic design of the Paces Mill/Palisades Park Unit.

For Immediate Release

Cumberland CID Achieves $20 Billion Economic Impact on State of Georgia

(CUMBERLAND)- The Cumberland Community Improvement District (CID) and its Board of Directors released a new Cumberland CID Economic Impact Analysis today. The analysis showed tremendous growth within the CID revealing that an additional 14,450 primary jobs were added in the past decade, a 27% increase. This now brings the total number of primary jobs in the district to 68,840. The analysis also showed that the Cumberland CID is now home to nearly 29,000 residents representing 3.8% of Cobb County’s population.

“This study confirms that the Cumberland Market has a healthy, vibrant, and growing economy,” said Executive Director Kim Menefee. “By leveraging our investments and key partnerships the Cumberland CID has contributed an economic impact of $15.3 billion to Cobb County and $20 billion to the state. This success could not be possible without our investors, stakeholders, and local, state, and federal partners.”

“Today’s news is a validation that the Cumberland CID is delivering on the goals and investments it has put forward,” said John Shern, Chairman of the Board of Directors for the Cumberland CID. “As the trend lines illustrate, we are experiencing new growth in all sectors. We will continue to be innovative and take a bold approach to the future.”

Key Economic Impact Analysis Findings:

The Cumberland CID Economic Impact Analysis was conducted by the Bleakly Advisory Group. Some of the key findings include:

• The Cumberland CID currently has an estimated 3,396 businesses with 68,840 employees. The 68,840 jobs represents 19% of Cobb County’s 396,000 jobs.

• The Cumberland CID is strong in the competitive and high-wage professional sectors, representing 33% of Cobb County’s jobs. These categories include the information, finance & insurance, real estate, professional scientific and technical services, and management of companies.

• The Cumberland CID has a direct impact of $9.2 billion and total impact of $15.3 billion on goods and services produced in Cobb County. Overall, the Cumberland CID has a total impact of $20 billion on the state.

• Retail is the top employment sector, representing over 15,000 jobs or 22% of the Cumberland CID’s primary jobs.

• The Cumberland CID’s population is growing at 2% annually, 1.6 times the rate of Cobb County and faster than the Atlanta region as a whole.

• 68% of the Cumberland CID’s residents are Millennials or Generation X.

• Since 2013, the CID has added over 7.8 million square feet of office, hotel, and multifamily space.

• The Cumberland CID has 4.6 million square feet of new commercial space in the real estate pipeline. Over the next 1-5 years, that construction and development will have a $2.6 billion economic impact to Cobb County.

• Properties within the Cumberland CID boundary paid an estimated $105 million in taxes in 2019 – approximately 13% of All Cobb County’s property tax revenue.

• Properties and economic activity within the Cumberland CID generate $70 million for Cobb County Schools from a combination of real estate taxes and E-SPLOST sales taxes.

About Cumberland CID

The Cumberland Community Improvement District (CID), Georgia’s first CID, is a public-private assessment district in northwest Atlanta. It is an organization through which local commercial property owners can advance necessary public infrastructure projects that enhance property values as well as the greater community. Originally formed in 1988 by business leaders interested in improving highway access for the emerging Cumberland submarket, the CID went a step further and created a master road plan for the area. The Cumberland CID now represents 190 commercial property owners (residential excluded) and facilitates additional road and transit infrastructure improvements, streetscapes and beautification projects, bicycle and walking trails, alternate commute programs and services as well as community planning.

About Bleakly Advisory Group

Founded in 2001, the Bleakly Advisory Group has focused on helping clients understand how market and economic forces impact their real estate development vision. The Bleakly Advisory Group is grounded in more than 25 years of experience in both consulting and implementation for hundreds of satisfied clients.