New Bikeshare Programs Launch in Cumberland and Town Center


The Cumberland and Town Center Community Improvement Districts (CIDs) are excited to announce new bikeshare programs in partnership with Tandem Mobility. The CIDs’ previous bikeshare provider shuttered operations in May (see earlier releases from Cumberland and Town Center). The relaunch with Tandem Mobility will serve as a one-year pilot program while the CIDs explore a regional bikeshare program with additional community partners.

“With the CIDs’ investments in our urban trail network, the region has evolved into a hub of greenway and regional trail connections that attracts walkers, joggers, cyclists, and outdoor enthusiasts.” said Kim Menefee. “Our bikeshares help make our communities more attractive, more accessible, and more connected. Whether you are heading to a Braves’ game or taking a beautiful ride in Town Center, our bikeshares connect you to the best of what Cobb County has to offer. “

“Our vision of a regional system would take these programs to the next level,” said Tracy Rathbone Styf, executive director of the Town Center CID. “This collaboration between the Cumberland and Town Center CIDs sets the stage for a more connected Cobb County in the future. Through our membership numbers, we’ve seen that thousands of users want to ride and ride further, and now they can. We could not be more thrilled to launch our new system and offer this amenity once again.”

Tandem Mobility offers technology that improves the user experience for renters. Bikeshare members can rent and return a bike from either program’s stations. The previous system allowed riders to rent and return bikes to only one program’s stations. Now, riders can use the programs interchangeably, with access to 80 bikes at 12 stations. Users of the new program will be able to ride for free for the first hour. After that, it will be $3 per hour with a $24 per day maximum.

The Cumberland and Town Center CIDs took a creative approach for the ribbon cutting of the new program. The relaunch took place as a YouTube premier showing both CIDs’ executive directors celebrating the long-awaited return of the program.

The Town Center Community Alliance (Alliance), the Town Center CID’s nonprofit partner, will manage the Town Center Bikeshare Program. The Alliance leverages the work of the CIDs, Cobb County, and other partners who have invested in a regional trail network to engage community members.

The Cumberland and Town Center CIDs look forward to releasing more announcements in the future regarding Cobb’s bikeshare programs. To find out more about station locations, visit Cumberland ( and Town Center’s bikeshare page ( To rent a bike, download the Movatic app on your smartphone and follow the registration guide.

About Cumberland CID
The Cumberland Community Improvement District (CID), Georgia’s first CID, is a premier model public-private partnership in the country. Over 190 Commercial property owners pay an additional property tax and the CID leverages these funds to advance key projects for increased access, connectivity, and character throughout the Cumberland area. Each year, the CID creates more value for investors by initiating and leading the enhancements that make Cumberland a more attractive place to operate a business, to work, and to live. Cumberland is home to Fortune 500 companies like The Home Depot, HD Supply, Comcast, Genuine Parts Company and more.

About Town Center CID
Founded in 1997, the Town CID is dedicated to the betterment of the Town Center area through transportation infrastructure, safety improvements, beautification and other projects that enhance property value by increasing interest and investment in the community. The Town Center CID utilizes funds from voluntary commercial real estate taxes to implement its projects. For more information, please visit

About the Town Center Community Alliance
Established by the Town Center CID in 2015, the Town Center Community Alliance is a 501(c)3 nonprofit dedicated to shaping the future of Town Center by supporting and funding beautification, greenspace and other quality of life initiatives that help foster a sense of place within the district. The Alliance’s vision is a vibrant, creative Town Center community with enhanced public places, preserved green spaces and collaborative economic development.

About Tandem Mobility
Tandem Mobility was born out of a desire to help develop and manage complete mobility solutions with their community partners. They focus on aligning people, tech, and data around their partners’ community’s goals–not the other way around. By partnering with premium providers in the industry, they are able to deliver a turnkey solution that allows their partners to focus on improving mobility programming while they seamlessly execute on the details.